A song to create the mood for the my post below…
I’ve just been going through my big pile of mail that I’ve been unable to get to all week. So far, I’ve opened a number of letters from institutions who claim to have a ‘relationship’ with me, or who say other amusing things in their letters.
These have included:
Why is it that I am irked by these approaches – though I did laugh at the first two, the second one because it had a funny joke in it. I found myself wishing that the third one had some humour in it somewhere too.
I don’t mind giving money to things, in fact I think its important to be generous, but I don’t like being marketed to in a way that claims some kind of meaningful relationship yet is clearly just a case of using a database to fill the gaps. There’s something jarring about reading a letter that is designed to appeal to the emotions, yet to be made so aware that a machine is inserting your name, since they obviously don’t know your first name, despite claiming to be dear friends. I wish they’d just give up the attempt to emotionally connect, and be straightforward about what they are doing, in a non-manipulative fashion, rather than treating the reader like some kind of ignoramous who actually believes the name at the head of the organisation (whose electronic signature ends the letters) knows that they exist.
For some reason, this reminded me of church building funds, church mother’s day gifts and all kinds of things that work to create or exploit the illusion of personal relationship to an institution.
Now I’ve had my rant! Can anyone else identify with this? Am I just wierd to find it inauthentic and to wish it didn’t happen in a so-called Christian context? There must be ways to raise money that are more real!
(Click here for Lyrics to the above song, for anyone interested.)